Something on the business side of the consumer market, Ricoh recently launched a series of office printers with Java embedded. The Java-powered printers let corporations build custom applications, or integrate their existing applications, to create more efficient business processes easily and quickly. One such application involves the use of a Java card, requiring the person who sends a print job to swipe his card at the printer before anything is actually printed out. The intent is to avoid having sensitive information get into the wrong hands if the person who sent the print job does not get to the printer in time, or simply forgets which printer the job was sent to. Swiping the Java card ensures that the print job is held up (yet still queued) until the person arrives to physically grab it.
Java enabled this application with unique, and very useful, functionality. The broad range of technologies offered by the Java platform, such as the Java card, makes it possible to integrate devices with new and existing applications in an environment that is already familiar to most developers.
Shortly, after being famous from last 3 years in the consumer market Sun launched a site java.com. On an average 15 million unique visitors a month. Site aimed to younger audience and game freakers with a sense of open source.
Another example of embedded Java is the use of Java within the latest BMW cars to offer location services, interactive services, and multimedia functionality. The Java software is called "iDrive," which lets drivers control the car's audio and navigations systems, as well as the climate within the car's cabin. What's more, Java helped cut BMW's development costs significantly, and has provided them with a dynamic platform that can be updated with new services and features even after the car leaves the dealership.
Overall, I can say its rocking in consumer's market !